Case Study: Capital One Shopping achieves incremental sales growth with Rakuten Advertising Audience Engine

Capital One Shopping drives 68% YoY sales growth with Rakuten Marketing

Capital One Shopping, a division of Capital One Bank, faced the challenge of activating its first-party data to improve customer experiences while leveraging the pay-for-performance model of its affiliate brand partnerships. Rakuten Advertising presented them with an opportunity to pilot its industry-first commissioning technology, Audience Engine.

The Rakuten Advertising solution enabled Capital One to use its first-party data for privacy-first targeting and personalization, opening doors to new partnerships and creating new audience revenue streams. Following a three-month trial, the campaign drove significant incremental returns, including a 68% year-over-year sales growth and a 70% increase in new customer acquisition.

Capital One Shopping