Case Study: Boost Mobile achieves incremental affiliate growth with Rakuten Advertising and Minty

Boost Mobile lifts affiliate conversions 41% with Rakuten Marketing

Boost Mobile, a U.S. wireless provider, faced the challenge of capturing more value from its high-intent online shoppers, many of whom researched on the site but purchased in-store. They wanted to increase measurable online revenue without disrupting their existing affiliate strategy. Partnering with Rakuten Marketing, they implemented the Minty Recover service to address this.

Rakuten Marketing integrated Minty Recover into Boost Mobile's affiliate program as a complementary partner. This solution used an incrementality-focused approach to re-engage shoppers, which drove a 41% increase in conversion rate and a 20% increase in affiliate volume. The strategy also achieved a 4% year-over-year reduction in channel acquisition costs.

Boost Mobile