Case Study: Bloomingdale’s boosts affiliate sales and customer growth with Rakuten Advertising

Bloomingdale’s boosts affiliate sales 14% with Rakuten Marketing

Bloomingdale's, a luxury department store, faced the challenge of a softening retail market and increased competition. To drive growth, they partnered with Rakuten Advertising to revamp their affiliate strategy. Their goal was to find innovative ways to identify new partners, implement app-to-app tracking, and increase new customer acquisition.

Rakuten Advertising provided a solution leveraging AI-powered Partnership Discovery to identify high-potential publishers and implemented app-to-app tracking for a better customer experience. They also diversified the affiliate partner mix. As a result, Bloomingdale's saw a 14% growth in affiliate channel sales, a 15% increase in influencer sales, and a 26% rise in new customers. The partnership with Rakuten Advertising built a strong foundation for continued growth.

Bloomingdale’s