Case Study: Global Video Game Company achieves 97%+ ad completion rates with Rakuten Marketing

Avod Helps the Gaming Industry Reach the Next Level

Rakuten Advertising highlighted how Viki, a leading AVOD platform for Asian entertainment, helped the gaming industry reach cord-cutting audiences in mature markets like Japan and Korea. The challenge was to connect game publishers with emerging target segments—female players and Gen Z—across screens while ensuring high engagement and alignment between game genre and content.

The solution combined contextual targeting, careful ad placement and device selection, CTV inventory for big-screen impact or mobile for direct response, and A/B creative testing. Results included global completion rates above 97% (97.8% on CTV, 96.5% on mobile/desktop), a 97.5% average viewability rate, a user base that is over 65% female, and one-third of users in the Gen Z (18–24) range.