Case Study: ASICS boosts affiliate sales with Rakuten Advertising

ASICS boosts affiliate sales 55% with Rakuten Marketing

ASICS, a leading performance footwear and apparel brand, sought to drive more revenue through its affiliate marketing channel. The brand partnered with Rakuten Advertising and its agency AMDX to expand its program and achieve sustainable growth.

Rakuten Advertising's solution involved a data-driven approach where AMDX analyzed historical publisher performance and negotiated exclusive deals with key partners. This strategy refined the publisher mix and created compelling offers. The efforts generated significant results for ASICS, including a 55% year-over-year increase in sales and a 36% increase in orders through the affiliate channel during the 2019 holiday season.

ASICS