Case Study: Ashley Home Stores achieves incremental sales lift with Rakuten Advertising's Card-Linked Offer Network

Ashley Home Stores boosts ROAS 49% with Rakuten Marketing

Ashley Home Stores, a global furniture retailer, partnered with Rakuten Marketing to optimize their existing affiliate program. Their challenge was to drive incremental sales, specifically from marketing efforts, during the competitive Q4 2023 season.

Rakuten Marketing implemented a solution using their Card-Linked Offer (CLO) network, partnering with a top credit card provider to offer cashback incentives. This strategy successfully drove online and in-store purchases. The results for Rakuten Marketing and Ashley included a 4% incremental lift in total program sales, a 40% improvement in average order value, and a 49% increase in return on ad spend.

Ashley Home Stores