Case Study: ASICS achieves 55% year‑over‑year increase in affiliate sales with Rakuten Marketing

AMDX leverages Rakuten Advertising’s Publisher Network to Drive Growth for ASICS

ASICS, a leading performance footwear and apparel brand, operated an in-house affiliate program on Rakuten Advertising since 2015 but wanted to grow revenue through the channel for the 2019 holiday season. To scale efficiently, ASICS partnered with affiliate agency AMDX to expand the program and improve return on investment.

AMDX used Rakuten Advertising’s publisher network, data and insights to identify top-performing publishers and negotiate exclusive deals that refined ASICS’ publisher mix and offers. The relationship-driven, data-led approach delivered strong results: a 55% year‑over‑year increase in affiliate sales and a 36% increase in orders in Q4 2019, with continued momentum into Q1 2020 (47% sales growth and 16% order growth).

ASICS

Kyle Boucher

Senior Manager, Demand Generation