Case Study: AllSaints achieves North American growth with Rakuten Advertising

AllSaints boosts US revenue 24% with Rakuten Marketing

AllSaints, a high-end fashion retailer, wanted to expand its brand awareness and customer base in North America. Their challenge was to become a household name in the region compared to other apparel retailers. Their agency, Neo Media World, partnered with Rakuten Advertising to use its affiliate marketing services to drive this growth.

Rakuten Advertising implemented a full-funnel affiliate strategy, leveraging its diverse publisher network to find style-appropriate partners that shared the brand's values. The solution diversified the partner mix beyond traditional coupon sites and used a data-driven approach to commission optimization. The program drove outstanding results, including a 24% YoY revenue growth in the US, a 27% YoY revenue growth in Canada, a 30% increase in average ROI, and a 95% increase in average order value in the US.

AllSaints