Case Study: Face the Future achieves 586% revenue growth and 200% higher ROI with Rakuten Marketing

A collaborative approach between brand, consultancy and network delivers growth well beyond forecasts and business expectations

Face the Future, a UK aesthetic and online skin clinic founded in 2005 with an e‑commerce shop for cosmeceuticals, faced an underutilised affiliate channel contributing less than 1% of traffic and revenue. To lift sales and acquire new customers while expanding brand coverage in health & beauty, the brand partnered with Customer First Digital and migrated its programme to Rakuten Advertising ahead of the peak shopping period.

Rakuten accelerated the launch and ran targeted initiatives—doubling commissions for two months, recruiting on‑brand publishers, offering exclusive codes, using dynamic commissioning, and incentivising high‑performing partners—while Face the Future hired an affiliate specialist to support the programme. The collaborative approach delivered well beyond expectations: revenue rose 586% with ROI 200% above forecast, affiliates now generate 14.5% of total revenue, there are 5× more traffic- and revenue-driving publishers, and revenue has grown 486% since the full launch month.

Face the Future

Paul Thompson

Owner