Case Study: 1822 Denim revitalizes affiliate revenue with Rakuten Marketing and JEBCommerce

1822 Denim boosts revenue 134% with Rakuten Marketing

1822 Denim, a premium denim brand, faced a stagnant affiliate program that was overly reliant on a few partners and lacked strategic structure following the eCommerce boom. To revitalize its revenue, the brand partnered with vendor Rakuten Marketing and the agency JEBCommerce, utilizing their new Accelerator program and advanced technology.

The solution implemented by Rakuten Marketing leveraged its competitive benchmarking tool and AI recommendations to identify program gaps, recruit new affiliates, and improve promotions. This strategy drove impressive results for 1822 Denim within the first 90 days, including a 134% increase in revenue, a 151% increase in orders, and a 79% improvement in conversion rate.

1822 Denim