Case Study: American Express boosts fan engagement with RadicalMedia's Taylor Swift Unstaged Experience

American Express drives 41 hidden interactions in Taylor Swift experience with RadicalMedia

The customer, American Express, sought to innovate within a 360-degree environment and raise the bar on music entertainment to promote their UNSTAGED series. They partnered with vendor RadicalMedia to create an immersive mobile experience around the music video for Taylor Swift's "Blank Space."

RadicalMedia developed a groundbreaking mobile app that transported users into an interactive version of the video's mansion. The solution included inventing new programming methods for high-resolution 360-degree video and adding a choose-your-own-adventure narrative with a scavenger hunt for exclusive memorabilia. The app achieved overwhelming engagement, with fans replaying the experience multiple times and actively sharing their discoveries on social media, creating significant organic buzz for the campaign.

American Express