Case Study: Sony Pictures boosts career site visits by 97% with Radancy

Sony Pictures increased career site visits by 97% with Radancy

Sony Pictures faced the challenge of creating a rich, global career site that would demystify its employer brand and capture its creative vision and inclusive culture. To achieve this, they partnered with the vendor Radancy to build a new platform that would also position them as a technology-driven entertainment trailblazer.

Radancy implemented a multi-phase solution that included a custom interactive global map and site optimization for seven languages to create a personalized candidate experience. This was supported by a global photoshoot featuring employees. The results were significant, including a 97% increase in career site visits, a 117% rise in unique visits, and a 38% increase in Google organic traffic.

Sony Pictures