Case Study: Sony Pictures achieves a global, mobile-optimized employer brand experience with Radancy

Sony Pictures - Customer Case Study

Sony Pictures partnered with Radancy to create a rich, global, branded careers site that would better showcase the company as an employer. The challenge was to demystify Sony Pictures, highlight its creative, inclusive culture, and position it as a trailblazing entertainment company built on technology.

Radancy delivered a multiphase global career site launch featuring a custom interactive map, support for seven languages, dynamically changing imagery by language, and an internal mobility site to promote career growth. The result was a 100% mobile-optimized global platform, with post-launch gains including +117% unique visits, +97% site visits, +97% page views, +9% mobile visitors, and +38% Google organic traffic.

Sony Pictures