Case Study: Primark achieves 1.2M completed applications with Radancy

Primark boosts completed applications 34% year over year with Radancy

Primark, a retailer known for affordable fashion, faced a challenge with its outdated careers site which had generic content, poor design, and a weak mobile experience that failed to meet candidate expectations. To support its significant growth across Europe and America, Primark engaged with Radancy to overhaul its digital recruitment strategy.

Radancy implemented a solution that included creating 13 global site experiences in nine languages, advanced visual job descriptions, and a dedicated Candidate Zone. This approach delivered highly tailored local experiences and helped candidates self-select more effectively. The results for Primark were substantial, including 1.12 million completed applications—a 34% year-over-year increase—6.7 million annual visits, and significantly improved SEO visibility.

Primark