Case Study: PG&E achieves 227% increase in organic career site traffic with Radancy

PG&E increases organic career site traffic by 227% with Radancy

PG&E faced a challenge where external perceptions of the company did not match the positive experience of its employees, creating hiring difficulties. They partnered with Radancy to define their employee value proposition, develop an employer brand, and improve their online candidate experience to attract talent in Technology and Finance.

Radancy developed a new employer brand foundation, "Let’s Make It Possible," which was brought to life through a redesigned career site. This solution provided a more engaging experience for candidates to explore company culture and search for jobs. The results were significant, with Radancy helping PG&E achieve a 227% increase in organic career site traffic.

PG&E