Case Study: Mondelēz International boosts employer brand engagement with Radancy

Mondelēz International generates 49,622 filter views with Radancy

Mondelez International, a global food company, faced a challenge where job candidates recognized its popular snack brands but not the corporate name behind them. They partnered with the vendor Radancy to relaunch their employer brand proposition and increase corporate brand awareness.

Radancy implemented a multifaceted solution that included a dynamic face-tracking filter and a random outcome generator on Instagram to create engaging, user-generated content. This strategy generated 49,622 filter views and 6,382 unique camera captures, successfully connecting candidates to the Mondelez story.

Mondelez International