Case Study: DNB brings its employer brand to life with Radancy

DNB showcases 13 specialists to bring its employer brand to life with Radancy

De Nederlandsche Bank (DNB), a well-known financial institution in the Netherlands, faced the challenge of building a strong employer brand to better compete for talent. They partnered with vendor Radancy to help tell their full organizational story and showcase their employees to candidates.

Radancy implemented a solution centered on authentic storytelling, interviewing and featuring real DNB specialists to bring the employer brand to life. This content became the focal point of a redesigned career site and was supported by a targeted online and offline campaign. While specific metrics are not provided in the text, Radancy helped DNB successfully launch a new employer brand to reach their key audiences.

DNB