Case Study: BAE Systems Applied Intelligence achieves 14.2M impressions with Radancy

BAE Systems Applied Intelligence generates 14.2M impressions with Radancy

BAE Systems Applied Intelligence faced the challenge of changing perceptions of a career with the company to attract sales professionals. Their goal was to move away from a traditional "defense" feel, appeal to a more diverse audience, and create engaging content that would raise brand awareness. They partnered with Radancy to develop a new recruitment campaign.

Radancy implemented a campaign titled "Designed to Defend," which used nature-based metaphors and eye-catching imagery across social media platforms. The solution involved A/B testing and optimizing content to resonate with the target audience across multiple global territories. The results for BAE Systems were significant, with Radancy delivering over 14.2 million impressions, 136,463 clicks, 1,220 applications, and £130,000 in media value through LinkedIn advocacy.

BAE Systems Applied Intelligence