Case Study: Audible achieves 88% increased employer brand awareness with Radancy

Audible increases employer brand awareness by 88% with Radancy

Audible, the world's leader in original spoken-word entertainment and audiobooks, partnered with vendor Radancy to build their employer brand. Their challenge was to amplify the voices of their employees to authentically define the work culture and attract new candidates to opportunities.

Radancy's solution featured real employees as brand ambassadors to share personal stories, which were woven throughout the career site and connected to social media for real-time insights. This approach resulted in a significant measurable impact, including an 88% increase in employer brand awareness, a 150% rise in candidate visits, and an 89% increase in Talent Network sign-ups.

Audible