Case Study: DFS achieves 34% increase in transactions during peak periods with Rackspace Technology

DFS - Customer Case Study

DFS is the UK’s leading upholsterer with more than 110 stores and 45 years’ experience, facing a major shift as customers increasingly research and buy sofas online and on mobile. The retailer experiences two annual peak periods (the September “Guaranteed by Christmas” window and Boxing Day sales) that drive traffic spikes of around 68%, creating a critical need for a resilient, high-performing ecommerce platform.

Rackspace provided VMware managed virtualization on dedicated infrastructure and worked with systems integrator Salmon to migrate DFS to an IBM V8 WebSphere Commerce cloud platform, including peak planning and upgraded BI and in-store digital experiences. The new infrastructure went live in under a year and has helped DFS sustain double-digit sales growth, increase transactions per day by 34% during busy periods, and deliver a more seamless online customer experience.

DFS

Russell Harte

Group Technology Director