Case Study: Shopify achieves faster marketplace discovery and higher add-to-cart rates with Quizell

Shopify builds a personal shopper with Quizell in under 10 seconds

Quizell partnered with Shopify to address a core challenge within Shopify's Shop app: marketplace discovery. With thousands of merchants and a near-infinite product catalog, shoppers faced choice overload, generic discovery tools, and repetitive data entry, leading to decision fatigue and a slow, inefficient shopping experience.

The solution was a Quizell-powered Personal Shopping Mini built natively into the Shop app. This Mini uses a persistent shopper profile to capture preferences once, followed by a short, four-step quiz-like flow to understand immediate intent. The engine then scans the entire marketplace to deliver a highly personalized, cross-merchant product shortlist in under ten seconds. This solution achieved an 86% flow completion rate and a 2.4x higher add-to-cart rate compared to standard browsing.

Shopify