Case Study: BODi achieves faster resolution and 88% containment with Quiq's next-gen AI

Revolutionizing customer engagement BODi®’s strategic shift to next-gen AI boosts critical CX outcomes

BODi, a global fitness and nutrition company, partnered with Quiq to address rising service costs and a poor online experience from a menu-based chatbot that forced many customers to escalate to live agents. Seeking to reduce phone and chat volume and provide instant, self-serve answers, BODi deployed Quiq’s next‑generation LLM-powered assistant, branded as “Ask BODi AI,” to replace the restrictive decision-tree experience.

Quiq upgraded BODi to a generative AI assistant that handles free-form questions, probes for clarification, and pulls context-aware answers from BODi’s knowledge base, delivering faster, on‑brand support. The Quiq solution drove clear impact: 36% of customers now choose the AI channel and only 12% of AI users request a live agent (an 88% containment rate), improving speed-to-resolution and lowering operational expense.

BODi

Troy Nelson

Senior Vice President of Digital Servicing and Customer Experience