Case Study: Aura (community-focused lender) increases borrower engagement and on-time payments with Quiq Messaging

Aura Building Trust with Lines of Credit and Communication

Aura is a mission-driven lender that provides access to affordable credit for Americans with little or no credit history, operating a white‑label platform (Lendify) across 700 locations. To build trust, improve repayment rates, and reach customers who prefer mobile communication, Aura turned to Quiq to add a text messaging channel (Quiq Messaging) alongside its traditional voice outreach.

Using Quiq Messaging since 2017, Aura deployed outbound SMS for collections and customer service, replacing ineffective voicemails and boosting two‑way engagement. Quiq’s solution enabled agents to connect more often, borrowers to proactively ask about payments, and helped keep loans in good standing—Aura reports more engagements than anticipated and improved on‑time payment interactions thanks to Quiq.

Aura

David Schwartz

Senior Manager, Operations Strategy and Workforce Management