Case Study: Rapha rewards loyal members with fair priority access using Queue-it

Rapha rewards members with Queue-it and clears its drop queue in 1.5 hours

Rapha, a premium cycling apparel company, faced the challenge of managing extreme traffic and ensuring fairness during a high-demand product collaboration drop with a popular streetwear brand. Their existing ecommerce infrastructure was not designed for such intense, compressed traffic spikes, risking site crashes, overselling, and a poor experience for their loyal Rapha Cycling Club (RCC) members who were promised priority access. To address this, they turned to vendor Queue-it and implemented its virtual waiting room service.

Using Queue-it's virtual waiting room integrated via the Cloudflare Workers Connector, Rapha successfully managed the traffic surge. They granted RCC members exclusive early access to the sale, throttling general public entry only after members had their chance. This solution provided fairness for members and peace of mind for Rapha, ensuring their website remained stable. Queue-it's analytics allowed for real-time traffic control. All collaboration products sold out within the allotted three hours across global markets while achieving their availability, reliability, and response time KPIs.

Rapha