Case Study: World Market transforms company values and employee voice with QuestionPro Workforce

World Market improves company values with QuestionPro after half of employees knew them

World Market, a retailer with over 200 stores and 5,000 employees, faced significant challenges managing a transition to a hybrid workplace during the COVID-19 pandemic and a divestiture from its parent company. Leadership recognized that their existing company values were no longer sufficient and sought to redefine them to guide the organization through this period of change. They partnered with QuestionPro and its Workforce employee voice platform to gather crucial employee feedback.

QuestionPro's solution enabled World Market to conduct an employee survey that was critical to the project's success. The results led to the company redefining its values from six down to three core principles: authenticity, respect, and empowerment. This input also informed a new mission statement and intranet. By leveraging QuestionPro for survey design, branding, and response rate tracking, World Market successfully embedded these new values into its DNA, resulting in positive employee feedback and a stronger, more unified company culture.

World Market