Case Study: Vestel achieves rapid consumer insights and faster product development with QuestionPro

Vestel's path to insights-driven product excellence

Vestel, a global consumer electronics company established in 1984, faced low penetration in the Small Home Appliances category and had difficulty reaching the right buyers and collecting reliable consumer feedback needed for rapid, data-driven product decisions.

By partnering with QuestionPro’s survey software and using a tailored CATI study, Vestel completed survey design and fieldwork in about 1.5 weeks with local support and flexible question types. The fast, user-friendly solution delivered actionable insights into usage, purchase channels and feature preferences, enabling product improvements, higher customer satisfaction and inputs for a new vacuum-machine version.

Vestel

Elif Dizman

Senior Market Research and Consumer Insight Specialist