Case Study: Simmons & Simmons achieves industry benchmark status for the AIMA Hedge Fund Confidence Index with QuestionPro

Utilising QuestionPro to Create the Leading Hedge Fund Industry Global Benchmarking Index

Simmons & Simmons, a London‑headquartered international law firm serving regulated sectors including asset management and investment funds, set out to create the AIMA Hedge Fund Confidence Index (HFCI) to measure hedge fund sentiment and cement its thought‑leadership. The firm needed an economical, easy‑to‑deploy research platform with built‑in analytics that minimized internal resource demands, supported frequent tracking, and enabled quick turnarounds for time‑poor partners.

Using QuestionPro’s research platform — with customizable surveys, advanced analytics, and dedicated customer success support — Simmons & Simmons streamlined the HFCI to a 5–6 question survey taking about 30–60 seconds. Over 12 waves in three years the index became an established industry benchmark, strengthened partnerships with AIMA and Seward & Kissel, differentiated the firm’s brand, and produced a time series showing lead‑indicator potential for predicting hedge fund confidence.

Simmons & Simmons

Waheed Aslam

Global Asset Management & Investment Funds Lead