Case Study: Turkington Martin improves visual concept testing for residential sites with QuestionPro

Turkington Martin speeds site consultation insights with QuestionPro in real time

Turkington Martin, a landscape architecture firm, needed a user-friendly survey platform to gather real-time feedback from communities for new residential site and landscape designs. Their challenge was engaging diverse, non-tech-savvy audiences to test visual concepts like CGI and landscape renders, a need that became more pressing after the pandemic. They turned to QuestionPro's survey platform to address this.

QuestionPro provided a solution that balanced simplicity with good visuals, enabling instant data gathering. This allowed Turkington Martin to quickly produce easy-to-understand site plans and 3D renders for their clients. Using QuestionPro was instrumental in developing more representative landscapes, aiding the planning process by providing concrete survey data for official design statements, and enabling the firm to receive direct feedback from surveys distributed by others.

Turkington Martin