Case Study: Energizer Holdings achieves 200% faster insights and 55% weekly engagement with QuestionPro Communities & Research Edition

The power solutions provider launches an online community portal for customer and prospect insights collection.

Energizer Holdings, a global battery and power solutions company operating in 40 locations and distributing to over 140 countries, faced a highly competitive market with low brand loyalty and high attrition. The Global Consumer Insights team needed a fast, reliable way to recruit and maintain a highly engaged community of customers and promoters to gather timely feedback for continuous discovery.

Using QuestionPro Communities + Research Edition, Energizer built an end-to-end, gamified research community tightly integrated with an enterprise survey platform to recruit, onboard and engage members while capturing qualitative and quantitative insights. The program enabled faster project completion and quicker insights (projects completed 200% faster), achieved 55% week-on-week community participation, and delivered richer usability, multimedia feedback, improved customer satisfaction and higher retention.

Energizer Holdings

Prabhakar Sundaram

Global Consumer Insights