Case Study: BMW Group achieves rapid, high-quality agile market research with QuestionPro

The BMW Group conducts online studies using QuestionPro to obtain decision-relevant information more quickly

The BMW Group, led in this work by Dr. Josef Köster, needed to accelerate decision-relevant market research while keeping panel data at the highest quality. The team required a flexible approach that allowed rapid self-service studies in-house but also the option to scale up with full-service support when internal capacity was limited.

QuestionPro supplied a user-friendly platform, a 22‑million‑member global panel, and an integrated Data Quality Check to filter bad responses, plus full-service support for survey design, translation, fieldwork control and reporting. As a result, BMW can run agile, high‑quality studies quickly in-house or hand off projects to QuestionPro for immediate deployment, delivering fast turnaround and reliable data for strategic decisions.

BMW Group

Josef Köster

Team Leader Customer Segmentation, Customer Foresight and Innovation Studies