Case Study: Simmons & Simmons creates the AIMA Hedge Fund Confidence Index with QuestionPro

Simmons & Simmons builds a 12-wave global hedge fund index with QuestionPro

Simmons & Simmons, an international law firm, sought to establish itself as a thought leader in the asset management sector by creating a global benchmarking index to measure hedge fund confidence. Their challenge was to develop an always-on tool for ongoing sentiment measurement that would keep their firm top of mind. They chose to utilize the research solutions from QuestionPro to achieve this objective.

QuestionPro provided the powerful and intuitive research platform used to create the AIMA Hedge Fund Confidence Index (HFCI). This solution successfully established Simmons & Simmons as an industry leader, providing a unique tool for reputation and brand building. The HFCI is now an industry-established annual tool for predicting confidence and has generated a credible time series that can be mapped onto other indices. The project also solidified key stakeholder relationships, ensuring its longevity for over three years and twelve waves of data.

Simmons & Simmons