Case Study: Google achieves granular student insights and streamlined surveys with QuestionPro

QuestionPro Market Intelligence Solutions for Google

Google partnered with QuestionPro to run a national survey of college students about campus email use, facing large-scale input and output challenges: how to present thousands of school options in a usable way and how to analyze diverse responses by state, school, age and other variables rather than only in the aggregate.

QuestionPro implemented Dynamic Lookup Tables to narrow school choices by state, built sophisticated reporting to slice results by state and institution, and added a customized Spotlight Report that lets students compare their answers with peers at the same college. The result was smoother data entry, rich segmented analysis for faster business decisions, and higher participant engagement through immediate peer comparison.

Google