Case Study: Roku achieves deeper customer insights and major research cost savings with QuestionPro

QuestionPro Entertainment Industry Survey Software Solutions at Roku

Roku, the market leader in TV streaming devices, needed a more powerful way to gather and act on customer feedback. The company sought a research platform that could capture ongoing customer-satisfaction metrics, deploy custom surveys quickly, and handle complex programming and analyses (branching, skip logic, conjoint, etc.).

Roku implemented QuestionPro company-wide, using on-site pop-up surveys and advanced survey logic to collect richer data. As a result Roku tracked 90% more information, fielded five times as many surveys, and performed deeper audience and usage analyses; insights influenced product changes (such as a Newscaster channel and USB transfer capabilities) and saved thousands by bringing complex research like conjoint analysis in-house.

Roku

Lisa London

Research Manager, Roku, Inc