Case Study: Gannett achieves a $250,000 local revenue win and expanded market insights with QuestionPro Communities

QuestionPro Communities platform helps drive a quarter million dollar local revenue win for Gannett!

Gannett, a leading media and marketing company with national and local reach (including USA TODAY and 109 local media organizations), needed to deepen its market research beyond internal methods to better understand reader preferences, test advertising and design, and identify new local revenue opportunities across 10 key markets.

Using the QuestionPro Communities platform’s integrated qualitative and quantitative tools, Gannett ran targeted community discussions and large-scale surveys to test ads, membership offerings, tourism messaging and brand campaigns. The insights drove design changes, tailored local marketing, a focus on high-value audience segments, increased readership and a direct $250,000 local revenue win.

Gannett