Case Study: The Martin Agency achieves rapid, targeted consumer insights (800 completed surveys in under a week) with QuestionPro

Quantitative Consumer Insights Solutions at The Martin Agency

The Martin Agency, a Richmond‑based full‑service advertising and marketing firm serving clients like Coca‑Cola, GEICO and UPS, faced a tight‑deadline research brief: within a week a client needed consumer data on vacation travelers to assess travel tendencies, overall brand strength and competitive position as a destination.

The agency selected QuestionPro for its rapid, feature‑rich survey platform, built the questionnaire in under a day, and deployed it to a targeted panel by mid‑week. The study ran Monday–Thursday and produced 800 completed surveys from U.S. vacation travelers, delivering the timely, actionable insights the client required.

The Martin Agency

Lauren Tucker

Vice President, Group Planning Director, The Martin Agency