Case Study: Potbelly achieves an expanded customer panel and stronger community engagement with QuestionPro

Potbelly - Customer Case Study

Potbelly, the 300+ location sandwich chain that began as an antique shop, wanted to deepen its relationship with customers by expanding a managed customer panel and improving research capabilities. The marketing insights team needed a scalable way to recruit and engage fans and expert support to fine‑tune surveys and community listening.

QuestionPro delivered panel management software and a fully branded member portal plus consulting and monthly education hours to accelerate adoption. The intuitive platform and hands‑on support enabled quick ramp‑up, stronger community engagement and actionable insights—results Potbelly praised for meeting requirements and offering excellent customer service.

Potbelly

Emily Whitehouse

Marketing Insights and Program Manager