Case Study: Zynga achieves real-time, non-disruptive player insights with QuestionPro

Online Gaming Survey Solutions at Zynga

Zynga, the world’s largest social game developer behind titles like FarmVille and Zynga Poker, needed a way to gather meaningful player feedback without interrupting short play sessions. While Zynga already relied on rich usage data, the team sought quick, non-disruptive attitudinal insights from a broad sample of players to guide product decisions.

Zynga’s user research group partnered with QuestionPro to deploy in-game surveys that used randomization and conjoint analysis, took under two minutes, and reached thousands of players. The approach delivered real-time, actionable feedback that helped Zynga prioritize feature improvements and inform new game planning — all without disrupting the player experience.

Zynga

Kevin Keeker

Senior User Researcher, Zynga