Case Study: NISA boosts fan engagement with QuestionPro CX surveys

NISA boosts fan engagement with real-time polls using QuestionPro

The National Independent Soccer Association (NISA) needed to increase fan engagement for its emerging professional soccer league. Their challenge was to gain insights into the fan experience across all touchpoints at the league level. They partnered with vendor QuestionPro to implement a solution using their customer experience tools, including NPS+ and AskWhy surveys.

QuestionPro implemented a real-time feedback system featuring live polls for "Man of the Match" voting, accessible via QR codes both in-stadium and during TV broadcasts. This solution democratized the voting process and engaged both attending and remote fans. The collected data provided NISA with a 360-degree view for improving fan experiences, strengthening matchups, and creating more interaction opportunities, thereby boosting overall league engagement.

NISA (National Independent Soccer Association)