Case Study: Muslim Marriage Services achieves verified, trusted UK Muslim matchmaking with QuestionPro

Muslim Marriage Services Uses Surveys to Connect Muslims with Potential Marriage Partners in The UK

Muslim Marriage Services (MMS) is a UK social enterprise founded by Hajji Mostafa Mohammad Karim to help Muslim singles — particularly students, alumni and young professionals — find marriage partners who share their religious values. Facing a decline in traditional matchmaking effectiveness and concerns about anonymity and suitability on mainstream apps, MMS set out to create a large, vetted pool of candidates drawn from university Islamic societies and professional networks.

MMS uses QuestionPro surveys and third‑party compatibility tests to collect detailed profiles, verify identities (including chaperone/Wali confirmation) and screen credentials, with approvals taking up to 72 hours. Promoted via Facebook and WhatsApp and launching a new website, the service has built a trusted, paid database model — survey data showed over 50% willingness to pay for verified access, informing MMS’s tiered membership pricing and enabling better, safer matches.

Muslim Marriage Services

Mostafa Mohammad Karim

Founder & Chief Executive Officer