Case Study: Kohler achieves analytics-integrated customer insights and website improvements with QuestionPro

Manufacturing survey software solutions for Kohler

Kohler Co., a diversified manufacturer of plumbing, furniture, power systems and hospitality services, needed a cost-effective, easy-to-use way to gather feedback from many different internal and external audiences across the company. With teams from marketing and product development to customer service and HR requiring insights, Kohler sought a single survey methodology that could be used company-wide and tie directly into its analytics.

Kohler deployed QuestionPro, launching more than 300 surveys across departments and using on-site pop-up surveys to capture customer feedback on Kohler.com. Survey responses were integrated with web behavioral data in the back-end analytics platform, producing actionable reports that drove impactful website changes, generated thousands of responses annually, and delivered company-wide benefits that Kohler continues to leverage and showcase at industry events.

Kohler

Russell Rueden

Web Anaylyst, Kohler