Case Study: Lacombe and District Music Festival Association achieves artist trust and expands performance opportunities with QuestionPro

How The Lacombe and District Music Festival Association Gained The Trust Of Performance Artists Through Gathering Insights

The Lacombe and District Music Festival Association is a non-profit in central Alberta that provides educational and performance opportunities for young artists (ages 3–19) through an annual festival and year-round workshops. After nearly 40 years of anecdotal feedback, a retrospective review revealed they were not accurately sampling changing client needs and lacked a rigorous, reproducible system for gathering insights.

Partnering with QuestionPro’s nonprofit program, they launched an online survey in 30 days and achieved a 62% response rate, uncovering preferred communication methods and building trust with performers. Insights drove venue changes, a redesign of awards ceremonies, and an increase in educational and performance opportunities from 2,500 to 3,865, with initial feedback strongly positive and plans to expand mobile surveys going forward.

Lacombe and District Music Festival Association

Craig Colegrave

President