Case Study: Miral Destinations achieves deeper visitor insights and improved guest satisfaction with QuestionPro

How QuestionPro Empowered Miral Destinations

Miral Destinations, a Miral subsidiary that operates major Abu Dhabi attractions including Yas Island, Ferrari World and Warner Bros. World, sought a more feature-rich insights platform after moving from Qualtrics. The team needed to measure visitor satisfaction, capture demographics and event feedback, assess brand perception, integrate survey data with other systems, and secure sensitive data locally in the UAE.

They implemented QuestionPro CX—using advanced survey design, multi-channel distribution (email, web, QR, offline tablets), seamless integrations, data migration and a local data-hosting option—plus customized dashboards and analytics. The platform delivered real-time KPIs and streamlined workflows, improving operational efficiency and boosting customer satisfaction so teams could make faster, data-driven decisions.

Miral Destinations

Mohamed Fayad

Head - Voice of the Guest