Case Study: LC Waikiki Retail Company achieves data-driven transformation and sharper customer insights with QuestionPro

How Data-Driven Strategies Enabled LC Waikiki To Transform Textile Retail

LC Waikiki, a global textile retail leader with 1,200+ stores and roughly 60,000 employees, faced the challenge of understanding customer preferences across thousands of SKUs and diverse markets. The company needed to decode unspoken customer desires, better align product assortments with expectations, and increase direct customer engagement to overcome limited insights that were slowing product development and sales efficiency.

LC Waikiki deployed QuestionPro’s Research Suite—using advanced survey types, customizable dashboards, mobile/SMS in-store surveys and API integrations—supported by tailored implementation and ongoing technical help. Real-time dashboards and monthly “report cards” delivered actionable insights across 40+ countries, enabling data-driven product, merchandising and expansion decisions that boosted customer satisfaction, streamlined operations and informed strategic growth.

LC Waikiki Retail Company

Aziz Şengül

Customer and Market Insight Manager