Case Study: HelloFresh improves market research agility with QuestionPro

HelloFresh leverages QuestionPro’s 22 million-panel reach for faster market research

The customer, HelloFresh, faced the challenge of enabling its various departments and national companies to conduct agile, decentralized market research without compromising data quality, comparability, or overwhelming customers with survey fatigue. They sought a platform that was intuitive for all stakeholders to use in order to maintain high software acceptance and company-wide quality standards. The vendor, QuestionPro, provided its market research solution to address this need.

QuestionPro implemented its Core Survey, Community, and Experience Management solutions, which included advanced analysis tools and a worldwide panel. This allowed HelloFresh's different teams to carry out independent research projects quickly and efficiently. The solution successfully enabled HelloFresh to focus more on content and complex projects while ensuring data comparability and safeguarding participant willingness.

HelloFresh