Case Study: HelloFresh achieves in-depth consumer insights and scalable, high‑quality market research with QuestionPro

Hello Fresh - Customer Case Study

HelloFresh needed a market-research platform that non-expert stakeholders across departments and countries could use autonomously without sacrificing data quality, comparability or participant willingness. The core challenge was finding an intuitive, high‑usability tool that supports agile, decentralized research while preventing survey fatigue and maintaining company-wide standards.

QuestionPro’s self-service platform, central question library, ready-made question types and CRM integration let teams run consistent, high-quality surveys quickly in-house. The result: faster, comparable insights that free the market-research team for strategic analysis, support agile NPD/EPD and customer experience improvements, and increase participant engagement and overall data reliability.

HelloFresh

Stefan Heyne

Team Lead Market Research