Case Study: Dubai Parks and Resorts achieves 75% cost reduction, higher survey responses and 100% data protection with QuestionPro

Guest Experience and Research management for Dubai Parks and Resorts

Dubai Parks and Resorts, which recorded 1.4 million visits in the first half of 2018 and a 33% increase in the first nine months of the year, faced the challenge of scaling guest experience research without ballooning costs or compromising customer data. Outsourcing their research had become expensive, slowed reporting, and raised confidentiality concerns, limiting their ability to act on guest feedback quickly.

By bringing research in-house under their Lead Researcher and adopting QuestionPro’s survey and market research platform, the team enabled real-time reporting, faster survey creation and distribution, and automated analytics. The change cut research costs by 75%, increased survey responses by up to 7%, ensured 100% data protection, and delivered faster, data-driven decision making.

Dubai Parks and Resorts