Case Study: Gannett achieves a $250,000 local revenue win with QuestionPro Communities

Gannett drives a $250,000 local revenue win with QuestionPro

QuestionPro partnered with Gannett to help the media company innovate and expand its internal research capabilities. Gannett needed a way to effectively understand and manage the pulse of its numerous local markets from a central location, seeking to identify new opportunities and better meet market needs.

By implementing the QuestionPro Communities platform, Gannett gained a comprehensive solution to manage research across 10 markets centrally. This enabled real-time identification of advertising opportunities and facilitated targeted community discussions. One such initiative led directly to a significant local revenue win of $250,000, demonstrating the platform's measurable impact for Gannett.

Gannett