Case Study: eTown Panel achieves rapid recruitment of 4,000+ respondents and launches monthly surveys with QuestionPro

eTownPanel - Customer Case Study

eTown is a national 501(c)(3) nonprofit syndicated radio program produced in Boulder and heard on NPR, community, and commercial stations, featuring live musical performances and interviews. eTown needed an integrated, cost-effective solution to recruit and verify panel members (including double opt-in) and to segment survey data for targeting based on detailed demographic and attitudinal profiles, but had limited in-house technical resources.

They selected QuestionPro’s hosted panel management solution and quickly launched a Panel Portal to recruit and manage respondents. Within two weeks they fielded their first survey, migrated the panel, collected responses from over 4,000 members overnight, and now conducts monthly surveys across varied topics — with QuestionPro handling the backend infrastructure and earning strong praise from eTown researchers.

eTownPanel

Gregg Van Ryzin

Director of Survey Research, School of Public Affairs, Baruch College, CUNY