Case Study: Energizer Holdings accelerates customer insights collection with QuestionPro Communities

Energizer Holdings speeds insights 200% with QuestionPro

Energizer Holdings, a major battery and power solutions provider, operates in a highly competitive market with low brand loyalty. Their challenge was to gather timely and reliable feedback from customers and prospects to accelerate research on products and concepts. To address this, they partnered with QuestionPro to utilize its Communities and research platform for building a dedicated online community for direct insights collection.

QuestionPro implemented an end-to-end community platform for Energizer, which included setting up the community, managing gamified rewards, and integrating various research tools into a single system. This solution allowed Energizer to break down data silos and conduct frequent, small research activities. The results were significant, with QuestionPro enabling projects to be completed and insights collected 200% faster. The community itself achieved a 55% week-on-week participation rate, leading to higher customer satisfaction scores, increased retention, and a rise in repeat customers.

Energizer Holdings