Case Study: Düsseldorf Marketing GmbH achieves rapid, fact-based event and panel insights with QuestionPro

Düsseldorf Marketing GmbH uses QuestionPro for customer experience, event surveys and panel studies

Düsseldorf Marketing GmbH, a wholly owned subsidiary of the City of Düsseldorf responsible for managing and promoting the city brand, needed a professional survey platform to run frequent online and offline studies—especially event and face-to-face surveys—and to conduct high-quality panel research with fast access to valid data and reliable offline collection.

They adopted QuestionPro’s CX platform and survey app for quick in‑house survey creation, offline tablet data capture, real-time analytics and integrated access to a 22M worldwide panel with quota management and optional panel services. The solution enabled fast, fact‑based decisions—providing valid event metrics (visitor numbers, dwell time, travel distance), NPS insights and consistent panel samples (~1,000 respondents)—and improved data quality, operational speed and targeted brand communication.

Dusseldorf Marketing

Florian Brünning

Head of Brand Strategy